About Us

DieEstimator is one of several products offered by Tool Planners, Inc.  Our products and services are the results of years of business and technical experience in manufacturing. Our team understands tooling and the demands placed on today's planners and estimators. 

Our mission is to offer the best die cost estimating software services and training available. Jeff's real-world experience in engineering, business, training, and consulting are at the root of all Tool Planners, Inc. products.

Company History

2008 - Company started

2009 - DiePlanner was offered as a compiled Excel version of our first die estimating program.

2013 - Relocated to Springfield, TN USA

2014 - DieMatrix desktop version released and is still in use by some clients.

2015 - ToolView on-line tooling asset management software released

2018 - DieEstimator web-based die cost estimating software released

2019 - The first API is written to integrate the DieEstimator database into a popular die process planning application

Present - We offer a full line of die cost estimating products and services to meet the needs of the industry.

Jeff Bennett, Founder, Owner and President of Tool Planners Inc.

Jeff grew up working in his Father's tool and die shop. After earning a degree in Mechanical Engineering in 1980, he worked as a tool and process engineer for the defense and auto industries.  He returned to the family business where he began designing and building automation systems. After several years in automation, he turned his attention to managing the family business.


Throughout his career, Jeff has been involved with the SME, NTMA, and PMA.  He served as chairman of all three local chapters and was the first chairman of the Tennessee District of PMA.  He also served as the chairman of the PMA Technical Seminar Committee.  Jeff is a regular speaker at PMA seminars and Metalform.  His presentation topics include Die Design & Build, Business Management Software, Automation Systems, and Die Cost Estimating.

When Jeff sold his interest in the family company in 2009 and started Tool Planners Inc. where he remains today. Jeff's responsibilities include management, product development, training and consulting.  Jeff has had the privilege to visit and train hundreds of companies in die cost estimating.

Jeff Bennett

Founder and President

Company Location

Tool Planners does not have a brick and mortar location.  Our business model permits a work from home environment for our team members.  We use online tools like Microsoft Teams and Zoom Meetings to collaborate.  Our mailing address and central phone number are:

Tool Planners Inc.

1780 Shell Road

Hendersonville, TN 37075



Tel: 888-881-0659


Clients and References

We do not disclose our sales volume, number of users, or client information.  A few clients have graciously agreed to be reference sites if needed.  To request a list of references, please contact us or email the address above.

Copyright 2020 by Tool Planners Inc., Jeremiah 29:11