About Us

DieEstimator is one of several products offered by Tool Planners, Inc.  Our products and services are the results of years of business and technical experience in tooling and manufacturing. Our team understands tooling and the demands placed on today's planners and estimators. 


Our mission is to offer the best die cost estimating software, services, and training available. Jeff's hands on experience in engineering, business, training, and consulting are at the root of all Tool Planners, Inc. products.

Company History

2008 - Company started

2009 - DiePlanner software offered as the first commercially available die cost estimating solution.

2014 - DieMatrix desktop version released.

2015 - ToolView on-line tooling asset management software released.

2018 - DieEstimator web-based die cost estimating software released.

2019 - The first API is written to integrate the DieEstimator database into a popular die process planning application

Present - We offer a full line of die cost estimating products and services to meet the needs of the industry.

Jeff Bennett, Founder, Owner and President of Tool Planners Inc.

Jeff grew up working in his Father's tool and die shop. After earning a degree in Mechanical Engineering in 1980, he worked as a tool and process engineer for the defense and auto industries.  He returned to the family business where he began designing and building automation systems. After several years in automation, he turned his attention to managing the family tool and manufacturing business.


Throughout his career, Jeff has been involved with the SME, NTMA, and PMA.  He served as chairman of all three local chapters and was the first chairman of the Tennessee District of PMA.  He also served as the chairman of the PMA Technical Seminar Committee.  Jeff is a regular speaker at PMA seminars and FabTech trade show.  His presentation topics include Die Design & Build, Business Management Software, Automation Systems, and Die Cost Estimating.


Jeff sold his interest in the family company in 2009 and started Tool Planners Inc. where he remains today. Jeff's responsibilities include management, product development, training, and consulting.  Jeff has had the privilege to work with hundreds of companies to improve their die cost estimating systems.


Jeff Bennett

Founder and President

Company Location

Tool Planners is located in middle Tennessee, USA.  Our business model permits a work from home environment for our team members.  We use online tools to collaborate.  Our mailing address and central phone number are:

Tool Planners Inc.

1780 Shell Road

Hendersonville, TN 37075



Clients and References

We do not disclose our sales volume, number of users, or client information.  A few clients have graciously agreed to be reference sites if needed.  To request a list of references, please contact us or email the address above.