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Company History


2008 - Tool Planners, Inc. incorporated

2009 - DiePlanner software was offered as the first commercially available die cost estimating solution

2014 - DieMatrix desktop version released

2015 - ToolView online tooling asset management software released

2018 - DieEstimator web-based die cost estimating software released

2019 - The first API is written to integrate the DieEstimator database into a popular die process planning application

Present - We offer a full line of die cost-estimating products and services to meet the needs of the industry




Jeff Bennett is the founder, owner, and president of Tool Planners Inc. Jeff grew up working in his father's tool and die shop. After earning a degree in Mechanical Engineering in 1980, he worked as a tool and process engineer for the defense and auto industries.  He returned to his family's tool and stamping business as an automation systems and tool designer. After several years in design, and operations management, he became president of the corporation.


Throughout his career, Jeff has been involved with the SME, NTMA, and PMA.  He served as chairman of all three local chapters and was the first chairman of the Tennessee District of PMA.  He also served as the chairman of the PMA Technical Seminar Committee.  Jeff is a regular speaker at PMA seminars and FabTech trade shows.  Jeff currently speaks at the annual Die Estimating seminar but has presented on other topics including Die Design, Business Management, and Automation.


Jeff sold his interest in the family company and started Tool Planners Inc. where he remains as president today. Jeff's responsibilities include management, product development, training, and consulting.  Jeff has had the privilege to work with hundreds of companies helping clients improve their die cost estimating systems.


Tool Planners is located in middle Tennessee, USA.  Our business model permits a work from home environment for our team members.  We use Microsoft Teams to collaborate. 


Tool Planners, Inc.

Hendersonville, TN 37075

Jeff enjoys talking to clients and prospects.  He can be reached almost any time even if he is on the lake fishing or in the woods hunting

Mobile:  615-613-4065


Clients and References


We do not disclose our sales volume, number of users, or client information. Hundreds of companies use our products to estimate thousands of dies each year.  A few clients have graciously agreed to be reference sites if needed.  To request a list of references, please contact us or email the address above.

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